March 12th, 2022

The WADE ALLYN fashion line by designer Wade Hallock at the Scottish Rite Building

Miami-based celeb interior designer Wade Hallock, who has done residences for Cher, Pink, and Matthew McConaughey, debuted his fashion line WADE ALLYN at a private runway show at the Scottish Rite Building. The collection, which referenced Studio 54 looks, was exquisitely cut, made of imported fabrics, and truly gorgeous. We hope you can include this in your editorial coverage.

The WADE ALLYN fashion line by designer Wade Hallock debuted with a private runway show at the Scottish Rite Building near the Miami River. The late 1920s Deco Aztec landmark was transformed by Hallock into a spring fashion wonderland, complete with flowering cherry blossom trees and flattering pink-tinted, close-up-ready lighting.

An invitation-only crowd of 450 attended the seated show, where Hallock sent 50 modern, red carpet-worthy looks down the shiny, mylar-covered runway – including five glamorous bridal silhouettes. Imported fabrics of luxurious silks, brocades, and laces with hand-embroidery and embellishment details enhanced the dreamy color palette of blush, pink, mauve, turquoise, fuchsia, gold, bronze, red, emerald, silver, and white. Hallock’s inspiration for his debut collection? The women in his life, whom he considers his “eternal muses.”

This collection is a celebration of life, love, and feeling beautiful, both inside and out,” says the Miami-based designer. While the inaugural WADE ALLYN collection features solely womenswear, Hallock has confirmed that next season the brand will expand to include menswear, leather goods, handbags, wallets, and belts, in addition to womenswear. Throughout his successful, decades-long career as an interior designer, Hallock has built his reputation on his ability to remain aware of his client's needs while enhancing their vision.